5 Steps in the Magical World of SEO

by admin on April 8, 2012

I can’t tell you how often I get emails from people saying they need help with SEO and what would I suggest. That’s a tough one…I wish I had a quick and easy solution for you, but alas, SEO is complex. You can plugin an all-in-one SEO pack to your site and do all of the proper things that you have heard, but if you haven’t done the most basic first step–creating a document of your company info so it’s EXACTLY replicated throughout the search engines, allo f your hard work will be in vain!

Scott Hendison, an SEO expert I am working with these days, gave me this nifty SEO worksheet to get started with and now I am gifting it to you lucky people. Also here’s a quick SEO program you want to put in place and confirm.

Here are the basic things Scott recommends to get your business listed and out there:

1. Fill out this basic SEO Worksheet. Load all of the information on the suggested sites
2. Make sure all of your PERMALINKS are working on your site and registering what the page is about.

 


3. Make sure your Google Analytics is working and even if you HATE technology, go look at them every once in a while.
4. Get a blog going. Just write something once or twice a month. No biggee.
5. Get a newsletter going and send it out once a month. Make sure you add a link in it that’s TRACKABLE so you can see how many people click from your newsletter to blog.

There, that’s not too hard right? Now you don’t need to call me and ask me how to deal with your SEO? If you really want the serious stuff, contact Scott!

 

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The DIY Movement

by admin on April 5, 2012

DIY:  abbr Do-It-Yourself [ˌdiː ai ˈwai] is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. The phrase “do it yourself” came into common usage in the 1950s in reference to home improvement projects which people might choose to complete independently. In recent years, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY offers an alternative to modern consumer culture’s emphasis on relying on others to satisfy needs.

We love that the “Do It Yourself” philosophy has expanded into a full on movement of people inspired to take matters into their own hands. We are all about going back to basics and simplifying the process, that is why we’ve named the VW bus as our mascot, not only because it’s fun and makes us smile but because the vintage bus has a clean & simple design that is easier to work on than modern-day cars. We love WordPress for that same reason, it’s simplified the process of building and maintaining your own website. We’ve all built our businesses on that philosophy and want to share the tools we’ve learned along the way. There is nothing like the feeling of empowerment and pride you feel from creating something yourself. Not to mention, the freedom to be able to expand and manage your vision the way you see it as your business grows. There are so many elements to owning your own business that can be very overwhelming. We want to help you take the mystery out of website building, so take that DIY enthusiasm and get moving on your very own website, sign-up now!

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The Right Tool for the Job

March 29, 2012

This morning my breakfast of choice was grapefruit. Every time I go for this tangy fruit I feel a pang of regret at the fact that I no longer own my beloved grapefruit spoons that I inherited by default from my grandmother when she passed. Somehow in a move they went missing and I never [...]

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Photoshop

March 9, 2012

Interested in taking your graphic skills to the next level? We’re offering a Photoshop class that will get you on your way to creating beautiful custom graphics for your website and business. The next class is April 5th, so mark your calender.

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Our Mascot

March 6, 2012

We have officially named this bright and happy blue bus our mascot. You can’t look at it and not smile, don’t ya think?

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DIY February Class

February 10, 2012

We just completed our first DIY Websites Now class for February and it went incredibly well. Here’s a quick snapshot of the site we used as the sample site to build out. It’s not quite live yet, but will be soon.We built a site for Stephanie Edman who is a massage therapist and bike fit [...]

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